Sadly enough due to personal circumstances the booking agent of the Agency had to stop working for UNMUTE, which left Rutger with 11 artists but without an agent. Being a DJ himself it was difficult to maintain the agency and after trying for several months since the beginning of 2018, the difficult decision had to be made to end all activities.
During the following months of 2018 Rutger went back to the drawing board to think of how to re-ignite UNMUTE. Still firmly believing in the concept he wanted to find the right way to make it a success. During these months David let Rutger know that he wanted to join UNMUTE as a co-owner and from there they started a new chapter in the UNMUTE journey.
They decided to take a break to think everything through and wanted to start UNMUTE over again in a new way in the beginning of 2019. To resemble what UNMUTE stands for they developed the following mission statement:
UNMUTE is an event organisation in the electronic music industry.
We strive to amplify creativity. From talented to well established artists, in multiple disciplines.
Currently operating in Amsterdam’s leading underground clubs, we aim to bring creative minds together, amplify their work and help them cut through the cluttered noise of our information overloaded society.
Curating quality over quantity.
We Amplify Creativity.
Following this mission they wanted to become one of Amsterdam’s prominent nightlife organisations operating in Amsterdam’s most well known clubs as soon as possible. All while keeping in mind their talent-based approach.To support this rebirth of the brand they also decided to make a new logo. Adding in more colors and industrial structures to resemble UNMUTE’s core values: The white on black logo with the industrial structures of the hexagon resembles UNMUTE’s underground nature. While the shades of purple and magenta resemble UNMUTE’s warm, welcoming and accessible vibe and approach.
2020 was the year that marks our take-off. After negotiations with several clubs UNMUTE decided to do a clubnight in De Bovenkamer at Radion once every two months, starting in January. This event was sold out and set a precedent for the rest of the year.
Next to the clubnights in Radion we also agreed to do a clubnight every 5th Saturday of the month at Amsterdam’s new club Lovelee. The first one was in February and this again was a sold out event and a big success.
Next up for the year we had a full agenda with Radion again in March, Veronicaschip in April after DGTL Festival, Lovelee in May, Radion again in June and more to be planned after that.
However, then Covid hit and we were forced to cancel all planned club events until further notice.
To keep the fire burning we started doing livestreams from an emergency studio we built just to stay active and present during these times of non activity, whilst in the meantime we were looking into alternative options. Which we eventually found when the measures in the Netherlands started to loosen up.
One of the loopholes we found was the event UNMUTE Het Schip in August 2020. This time we chartered a sailing ship that was one of the last remaining from the second world war. With 250 people on board, the sun on our face and the wind in the sails.
Not being able to do events doesn’t mean we’re sitting still. Currently we’re in the process of setting up our Record Label, clothing line and lifestyle blog and we will launch all this in the beginning of 2021.
Follow us on our journey and stay tuned for more!
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